kind of computation when the event occurs, including accessing remote systems such as a Salesforce CRM (see the Salesforce connector sample). In this example we will simply setup a basic rule that will capable of much more, for example by directly using its actions to integrate with third-party systems (CRM, social networks, etc..) 2.4.9. NEXT STEPS Learn more about the web tracker, custom events, API, THEM Here are different use cases for profile aliases: Connect different systems to Unomi such as a CRM, CMS and native mobile app that all have their own iD for a single customer Merging profiles when

pushing data to third-party systems. For example the Salesforce CRM connector is simply a set of actions that pull and push data into the CRM. It is then just a matter of setting up the proper rules with location from an IP address), or even pulling and/or pushing data to third-party systems such as a CRM server. Apache Unomi also comes with built-in action types. You may find the list of built-in action user to provide some information about himself, or it could be information sent by another system (CRM, SSO, DMP, LiveRamp or equivalent) to augment the data for the current profile. It should be noted