smaller, cheaper models trained for custom use cases** now emerging. Will providers try to build horizontal platforms? Will they dive into specialized applications? Only time will tell. In the short term weeks, Google began adding advertisements to select AI Overviews. Will providers try to build horizontal platforms? Will they dive into specialized applications? Will one or two leaders drive dominant Customer Growth 0 250 500 Q1:23 Q1:24 Q1:25213 AI Monetization Possibilities – Enterprise = Horizontal Platform & / Or Specialized Software?214 To understand where enterprise AI monetization is headed

Getting AI into the hands of these experts can be far more powerful than trying to build generic or horizontal solutions. BBVA, the global banking leader, has more than 125,000 employees, each with a unique